Rockpool Dining Group’s Neil Perry expands Burger Project into Melbourne Central
Tuesday, 21 March 2017: Rockpool Dining Group and Neil Perry AM will serve their first house-made burgers at Melbourne Central this Friday, 24 March when Burger Project opens on the ground floor of the LaTrobe Street shopping centre.
The Burger Project team will be in the kitchen from 11am on launch day, manning the burners and steering hundreds of house made burgers into the hands of customers who have eagerly awaited the expansion of the popular burger brand into other Melbourne CBD locations.
The group’s tenth Burger Project in the country, and the third in Melbourne, is similar in look and feel to its counterparts, sporting a distinguished smart-casual interior designed by leading architect Grant Cheyne.
Burger Project Melbourne Central is one of the largest Burger Projects to date, spread over two levels, with a large open kitchen and seating for around 100 customers.
The menu features 14 hand-crafted burgers showcasing 36-month, grass-fed Cape Grim beef from Tasmania, free-range Lilydale chicken, as well as a delicious vegetarian crumbed confit mushroom option.
Chips can be salted and sauced-up in a range of tempting flavours, while house-churned soft-serve is the hero of a range of ice cream desserts.
Classic shakes, sodas and iced teas are all shaken, spritzed and brewed in-house, in keeping with Burger Project’s commitment to making everything from scratch.
Neil said he was excited to cater to Burger Project’s demand in Melbourne and to be creating around 30 new jobs.
“Expansion in Melbourne has been in our sights for some time,” Neil said. “Melbourne Central is such a prime location, with thousands of workers, shoppers and residents passing by every day.”
“We’re thrilled to be a part of Melbourne’s vibrant city scene and to be serving our great burgers, hand-made with slow food values, in this busy and happening part of town.”
BURGER PROJECT MELBOURNE CENTRAL
Address: Shop 0E2, Melbourne Central, Ground Floor, 211 Latrobe Street, Melbourne
Hours: Monday to Sunday, 11am – 9pm
Website: www.burgerproject.com Instagram: @burgerproject Facebook:burgerproject Twitter: @_burgerproject
Media inquiries: Rockpool Dining Group PR Consultant Michelle Campbell: 0410 614 433 | [email protected]